Getting The Word Out About ICFs

Every once in a while I hear about things our readers are doing that make me think about ICFs in a new way. A couple of months ago, I got an email from a contractor named Mike Vellucci who installs ICFs on what he markets as “hurricane-proof homes” in Southwest Florida through his company Contractor Plus Group. Running a business always has ongoing challenges with getting the word out about your services. How do you get people to notice you and not break the bank doing it? Vellucci found a way: He puts vehicles on top of his homes before he sells them. I hope someday I can be walking down the street and see a car on top of an ICF house!